h.NAOTO has undergone a transformation and has influenced Gothic Lolita fashion worldwide. The h.NAOTO brand has turned Japanese subcultures such as Gothic Lolita, Punk, Visual Kei, Cosplay, and Anime into a new fashion category. Additionally, h.NAOTO has created costumes for international musicians like Amy Lynn of Evanescence and Steven Tyler. Among Japanese musicians, GACKT, YOSHIKI from X JAPAN, and hyde have collaborated with h.NAOTO on costumes and products.
