h.NAOTO WEBSHOP

h.NAOTO is a Gothic Lolita punk fashion brand that fuses Japanese subcultures with the core elements of Gothic, Lolita, and punk culture fashions. It stands as an iconic symbol of the early 2000s Y2K fashion, which is currently experiencing a revival. Founded in 2000 by designer Naoto Hirooka, it blends medieval European-inspired black-based designs with punk and anime elements. With the concept of "performative fashion," it expresses individuality through up to 32 subcategory lines. It handles costumes for Japanese visual kei bands, collaborations with anime and games, doll clothing collaborations like Super Dollfie, and in recent years, costumes for Kamen Rider and Super Sentai series, providing atelier-made, meticulously crafted items as a representative of Cool Japan, boasting a vast global fanbase both domestically and internationally.